We're excited to partner with Rebecca’s Private Idaho (RPI) to support their Be Good™ Foundation and drive positive change through bicycles. Interested in registering to ride? There are still a limited number of spots still available! Head here.
Considered one of the top five gravel events in the world by Global Cycling Network, RPI will take place in Sun Valley, Idaho over Labor Day weekend with over 1,100 riders.
Adventure athlete and 7x world champion, author, and activist Rebecca Rusch founded RPI in 2013. Its fundraising efforts support the Be Good™ Foundation, which is dedicated to building vibrant, healthy communities by using the bicycle as a catalyst for healing, empowerment, and evolution. The MiiR x RPI partnership will benefit the Be Good™ Foundation and their cycling-related beneficiaries: World Bicycle Relief, People for Bikes, Idaho Interscholastic Cycling League, and Wood River Trail Coalition.
In addition to the grant, we decided to do a matching funds challenge: for RPI participants who make donations to Be Good™ Foundation, we'll match those donations up to $5,000 for a total donation of $15,000! Over the course of the weekend’s events, we are also providing custom RPI drinkware for riders, staff, and various VIP events, as well as serving coffee and selling custom Idaho-inspired drinkware at our booth in celebration of the beauty of Sun Valley and the state of Idaho.
"I'm thrilled to bring MiiR on board, and eager to see the results of our partnership," says Rebecca. "Their mission and founder's story dovetails beautifully with the goals and spirit of RPI and Be Good™, and together we can generate positive change beyond what any one of us could do alone."
“For six years, Rebecca's Private Idaho has generously supported World Bicycle Relief's work by providing bicycles to women and girls in need,” said Dave Neiswander, CEO of World Bicycle Relief. “We look forward to the 2019 event, and the years to come, to do more good with Rebecca and the Be Good™ Foundation.”
About Rebecca’s Private Idaho
Started in 2013, Rebecca’s Private Idaho is the world premiere long-haul gravel grinder and outdoor festival staged in beautiful Sun Valley, Idaho over Labor Day Weekend. Participants ride along exceptionally breathtaking gravel roads with their host and 7x world champion, Rebecca Rusch. After the ride, participants and their fans settle in for some good old-fashioned western hospitality in the Off The Wagon Days celebration with music, food, entertainment, and the infamous game of Gelände Quaffing. Learn the full schedule here.
About Be Good™ Foundation
Be Good™ Foundation creates opportunities for outdoor exploration, personal discovery, and humanitarian service at local, national, and global levels. Together, we can make our mileage count and create lasting change.