Because of those of you who shopped with us this Black Friday, we were able to raise enough money for Kula to complete the renovation of their coffee washing station!
"These sales will go directly to renovating our coffee washing station in Rwanda so we can be fully ready for the upcoming harvest, ensuring that women will be paid well for their work, trained in their practices and supported in their businesses."
- Nic Lauten, Executive Director of Programs, Kula
In a letter, Bryan Papé, MiiR Founder & CEO, explains the "why" behind this decision.
Are you tired of the conventional Black Friday? Us too.
The more I go through life, the more I see paradoxes and tensions at play in our world. The holiday season is full of them, especially when it comes to Black Friday. The headlines around this time of year create a frenzy. From doorbuster deals and lines for hours to tragic tramplings at store openings, the contrast to the day before is stark. Just 24 hours prior to this calculated madness is a day dedicated to being thankful for what we have, spent with friends and family, full of reflection and gratitude.
This tension has always pulled at me, especially while owning a consumer product company.
These past few years we have been particularly inspired by companies who turn the other way on Black Friday by leaning strongly into their values. Our friends at REI have opted for time spent outside. Patagonia has given revenue to causes bigger than themselves. They say imitation is the best form of flattery; this year we too are skipping the blowout deals, lines and mobs and are instead giving 100% of sales to our nonprofit partner Kula, in support of their mission to empower women entrepreneurs and coffee farmers in Rwanda. There’s much more to the story; if you’re not familiar with Kula’s work, get to know them here.
If you choose to shop with us today, know that it is a special day. Know that you’re helping us break the Black Friday mold. Let’s reshape it into a day of generosity.
Founder & CEO
Note: Black Friday is on 11/29/19 from 12:00 AM PT through 11:59 PM PT in-store and online. Some exclusions apply.