What makes MiiR a B Corporation?
MiiR is a Product to Project™ company, which is a fancy way of saying that each and every product we sell helps fund a trackable giving project. MiiR
generates revenue from products sold and contributes 5% of top line revenue to our giving initiatives.
What makes MiiR different?
Our Product to Project™ movement is very different from the typical one-for-one or buy-one-give-one model. We see health, mobility and education as major keys to reducing poverty around the world, including the US. As an example, on a bike you can travel 4x further in ⅓ of the time as compared to walking. This is HUGE if your only mode of transportation is walking. For school children riding bikes to and from school, attendance increases up to 28% and grades improve up to 58% (WBR).
How do you balance business and giving?
This is sort of the chicken or the egg scenario for us. I always tell my team first and foremost we’re a product-based, for-profit company that is using business as a vehicle to change lives and build community. Giving comes right behind product and is a main driver for why we are in business.
How does Product to Project™ work?
We invest in great NGOs and grassroots organizations around the world doing incredible work. And instead of giving product away that may or may not be actually helping, we’re able to make sustainable donations that trace back to the source.
Every product line is aligned with a particular social issue that is ultimately aligned with a project providing lasting impact on its surrounding community. The bottle line, and recent opening of a Flagship Store in Seattle, Washington, was dedicated to supporting clean water projects. MiiR teamed with One Day’s Wages on several well-building projects. Each product sold has a number that can be traced back to a specific water development project.
MiiR Bike sales have funded transportation projects globally through World Bicycle Relief and locally in conjunction with Seattle Bike Works, Boise Bicycle Project and Free Bikes 4 Kidz.
In the last year, MiiR initiated a Kickstarter initiative to provide funding to Well Done Liberia for a school in Liberia through its launch of a new bag line.
With the “Give” as a core principle in MiiR’s business mission, the company maintains its status as a B Corporation.
Why should the "B" matter?
We are seeing a growing trend where more and more companies are electing to certify with B-Corp as a way to validate their business model, operation and impact. As iron sharpens iron, companies are competing in this social and environmental space, which makes the world you live in a better place. Look for the B-Corp logo on websites and support brands that have it.
MiiR is serious about demonstrating its transparency, and being a B-Corp allows us to accomplish this.
Giving is at the core of why we exist. It’s a huge reason why people are attracted to and come to work at MiiR. We know that the more successful MiiR is, the more impact we will have around the world. That’s worth getting out of bed for each morning.