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Empowerful Podcast: Steve Meineke, Outdoor Industry Guru

Henry Heyman on

The Empowerful Podcast was created to share the profound stories of movers and shakers who are positively impacting the world. Together, we believe we can amplify that change. We live by the motto of an old African Proverb, “If you want to go fast, go alone. If you want to go far, go together.”


In today's episode, join us as Bryan Papé sits down with MiiR Board Member and longtime outdoor industry leader, Steve Meineke. When it comes to outdoor brands, Steve has been there and done that. Along the way, Steve has learned many lessons about balancing work and family life, finding purpose, and building something you believe in. Tune in for a chat between Bryan and his mentor about how the two came together and where their partnership will help MiiR grow. 

Available on: Spotify and Apple Podcasts

When it comes to being at the forefront of trends in the outdoor space, look no further than Steve. After a brief professional ski career, Steve found a new direction in marketing with a budding French ski brand, Salomon, which he quickly grew to an international behemoth. In quick succession he was involved in the growth and leadership of Nordica Skis, Specialized Bikes, Mission Hockey, and Keen Shoes — to name a few of his endeavors. He has now transitioned to an advisory role and helps what he calls "insurgent brands" grow within the outdoor space with his unique strategic vision. 

Steve and Julie Meineke

Despite Steve's more than impressive resume, you would never know who he is upon first meeting him. Steve is one of those people who walks into a room and says "there you are," rather than "here I am." He always strives to bring the people around him up and we are endlessly inspired by his humbleness and willingness to help others. In Steve's latest journey, he has taken on the role of president at Camber Outdoors — an organization dedicated to growing diversity inclusion in the outdoor community. We are honored to have Steve as a part of our team and look forward to seeing where we can go together! 

Steve Meineke Ski Photo

Header Image Credit: Matthew Kish, Portland Business Journal
Second Image Credit: Oregon Business Twitter, @OregonBusiness

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