By teaming up to create a custom MiiR water bottle for 2020 REI Adventures trip participants, the two companies have put their values into action. As REI seeks to inspire, educate and outfit for a lifetime of outdoor adventure and stewardship, and MiiR continues its mission to empower people for a better future, they recognize that it is critical to support the ecosystems and communities that fill us with a sense of adventure.
Through this partnership MiiR has granted $25,000 to the Adventure Travel Conservation Fund in order to help protect the cultural and natural resources which form the foundation of adventure tourism.
About The Adventure Travel Conservation Fund
The ATCF is a non-profit that provides funding, connections and an international spotlight on projects that protect the cultural and natural resources which underpin the adventure tourism industry.Learn more
PURPOSE: We believe in the power of travel to protect and conserve.
VISION: That all travelers and the global travel community become stewards for the planet
MISSION: To harness the travel community's environmental and cultural conservation efforts for maximum impact.