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Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.

Antoine de Saint-Exupery

Our Design Principles


Good design is long-lasting. It avoids being fashionable and therefore never falls out of date


Design is objective. Everything must have a purpose. Form follows this function.

Beautifully Simple

Never complicated nor arbitrary. Intuitive and an enjoyable experience. Less is always more.


Minimizes physical and visual pollution throughout the lifecycle of the product.