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Head of Digital

POSITION: Head of Digital 

REPORTS TO: CEO

HOURS: Full Time/Salary 

LOCATION: Greater Seattle Area

 

About MiiR:

Founded in 2010 and based in Seattle, Washington, MiiR is a design forward and generosity driven brand creating thoughtfully designed drinkware. Our products enhance the small moments and elevate simple rituals by combining beauty, performance and sustainability. A certified B Corp, Climate Neutral Certified brand and 1% for the Planet member that is independently owned and operated. MiiR has given over $1,500,000  and empowered the lives of 115,000+ people worldwide.


About the Position: 

We are searching for an experienced, innovative and passionate digital marketing pro to lead our rapidly expanding digital and ecommerce efforts.  The successful candidate should have in-depth marketing experience and a passion for digital technologies. The individual will work closely with different teams to harmonize and strengthen the omni-channel customer experience across all digital marketing channels and via the web.

Responsibilities:

  • Develop and manage the digital marketing strategy and prepare annual DM budget for the following channels but not limited to: paid search, paid social, Amazon marketing, programmatic and digital display.
  • Oversee/manage all digital marketing channels (i.e. company D2C website, B2B website, blogs, emails and social media) and partner with Brand Director to ensure brand consistency
  • Measure ROI and KPIs across all relevant activities ROAS, CAC, CLV, CVR, Churn
  • Interface regularly with Product, Design and Sales teams to develop new initiatives and strategies
  • Develop specific campaigns to create and maintain high levels of customer interaction
  • Manage and improve online content, considering SEO and Google Analytics
  • Forecast on-line sales performance trends and proactively work to increase results
  • Motivate and mentor digital marketing team direct and indirect reports to achieve company and departmental goals
  • Oversee third-party vendors/agencies
  • Monitor competition and digital technology in all areas surrounding digital marketing, including industry trends, platform features, new segmentation options, privacy policies, performance increasing measures and provide recommendations for continuous improvement

 

Qualifications and Skills:

  • 5+ years of progressive work experience in digital marketing
  • Highly driven, flexible, self-starter with a growth mindset
  • Experience managing a hybrid team (in-house and remote) and third-party vendors/agencies
  • In-depth understanding and experience in an omni-channel retail environment
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • Hands on experience with SEO/SEM, Google Analytics and Salesforce CRM software
  • Expert with HubSpot or similar mail tool
  • Expert on Shopify+
  • Familiarity with project management tools like Asana
  • Familiarity with web design, UI/UX
  • Excellent analytical and project management skills
  • Strong team management and communication (written and verbal) skills
  • Knowledge of crowdfunding strategies
  • Degree in Marketing, Business, Digital Technologies strongly preferred
  • Willingness to be curious and approach problems with a beginner’s mindset

Benefits:

  • Working at a high-growth/impact Certified B Corp.
  • Medical, dental & vision insurance covered at 100% for eligible employees
  • 401(k) Plan with company match
  • Paid parental leave
  • Unlimited vacation time
  • Professional development, career coaching and conference attendance (when global circumstances allow)
  • Product discounts and pro deals with partner companies in the outdoor industry

APPLY:  Please send resume, cover letter, and portfolio link to careers@miir.com

Holiday Shipping Deadlines

Make sure your gift arrives in time for Christmas!

U.S. Shipping Only
 Shipping Method Order Deadline
Standard Ground / Priority December 14th
Express Saver December 18th
2 Day  December 19th
Overnight December 20th

 

* For international orders, the last day to order is December 14th. Additionally, we cannot guarantee on time delivery based on international customs processes.