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A Note From The Founder

Luke Peterson on

Dear Citizen,

Building community is part of our purpose at MiiR. For us, joining a new community gives us pause. We always want to make sure there is deep alignment when it comes to our passions. Several years ago, we took our time evaluating and becoming a part of the B Corp community. Similarly, we have analyzed the 1% for the Planet movement and are excited about their impact and mission. Here’s why we said “yes” to becoming a 1% for the Planet member.

1 percent for the planet member


MiiR exists to make great product, empower lives and build community. We believe change happens through engagement and requires a collective effort. To this end, we believe 1% for the Planet helps bring like-minded businesses and communities together to activate positive change. Several of MiiR’s current giving partners, such as Water1st and Bike Works, are already 1% for the Planet nonprofit partners.


I admire any business that commits to giving a percent of REVENUE as opposed to profit. To give independent of profitability means giving with concrete commitment. And we believe it’s important for a third party to verify this level of commitment. As a 1% For the Planet member and a brand that believes in transparency, we’re asking for them to hold us accountable to our commitment of giving. 

As we use our business to be the change we want to see in the world, I’m constantly reminded of Paulo Coelho’s words, ‘The world is changed by your example, not by your opinion.’ My hope is that decades from now, my children, family, friends and customers will look back at the work we are doing at MiiR and declare we made the world a better place.



Bryan Papé

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